The Sydney based model to watch. We've had our eye on her for as long as we can remember. Drawn to her effortlessly cool aesthetic and creative content on her socials we couldn't think of anyone more perfect to be our muse for POP. We talk to Elodie about her love of 2000's pop music, why she relates to Gwyneth Paltrow and her secret tips to get her lusted after make up looks.
Who or what is inspiring you at the moment?
I’m inspired by Australian designers at the moment, as we can’t travel I feel there’s more focus on Australian designers more than ever to set the fashion trends for us right now, at the moment I’m loving Dion Lee, Camilla and Marc and Bec and bridge !
Top 3 songs on repeat right now?
Honestly? I listen to such an array of music at all times, and I associate songs and music with the people and moments which I cherish. Right now I adore the music which I think of when I think of my friends- 2000s bops! Leave (Get Out), by JoJo, Long Way 2 Go by Cassie and Pass that Dutch Missy Elliot.
Where is home for you?
I was born in Geelong, Victoria. But home for me now is in Bondi.
We’ve seen on your socials some epic beauty looks any favourites at the moment? Or tips and tricks?
Yes well I usually do my makeup routine the same everyday, kind of gets boring overtime. So I’ve been trying different looks out, the rainbow eyelid look I did on my Instagram is probably my favourite which went viral on Pinterest.
The tips I’ve picked up on along the way are:
- Only wear mascara on the outer corners of your eyelashes, instead of guiding the brush upwards try outwards, think of a cat eye.
- I use a lip gloss on the cheeks instead of highlighter to get that glossy look instead of a pigmented highlighter.
- Get into the soap brows trend, it really does work! - Use blush every time! And put a bit on the tip of your nose for a sun-kissed look.
If someone were to play the lead role in a movie about your life, who would it be?
Gwyneth Paltrow! When I saw Sliding Doors I got so confident about my new haircut :)
What is your favourite thing to do outside of work?
I love running! I have a lot of anxious tension from stress and I love to get out all my adrenaline by putting some tunes on and sprinting either on the treadmill or on one of the coastal walks in Bondi.
What is a quality you admire the most in others?
A lot of the people I surround myself with are really supportive, caring and understanding. But the quality I admire most is sense of humour, makes life most interesting, even in times of stress and boredom.
2020 was a big year for you, how are you feeling?
I feel like with everything going on in the world right now, everyone switched to online now more than ever. I was lucky enough in the past year to be able to grow my platform (@elodierussell), and have more time to push out the creative content that I desire and which everyone has loved!
Which pieces are you loving the most of out of our POP! collection?
For me, i love pink, I used to stay more in the neutral colour palettes, but I started to get bored and now my entire wardrobe is like a rainbow. So I love that this new collection is bringing colour in the fashion community, I’m loving the Pop Earrings, with the choice ofthe small and large size, I’d wear both together, also the Pink Enamel Synth Necklacewas a piece I had my eye on.